With his 13th studio album Every Time, British multi-instrumentalist NickGCherrydot once again proves why he remains such a distinct and emotionally resonant figure in the world of independent music. The title track, “Every Time,” is not only a standout—it’s the heart of the record. A perfect snapshot of his raw storytelling, inventive musicianship, and personal growth, “Every Time” offers listeners something more than just a good song. It offers a sense of connection, catharsis, and hard-earned clarity.
Rooted in alternative rock, but stretching confidently into Britpop, Americana, and even classic guitar-driven balladry, “Every Time” captures the full range of Nick’s sonic influences. There’s a touch of The Beatles in its melodic phrasing, Supergrass in its urgency, and just enough Steely Dan precision in the arrangement to keep things sharp and engaging.
Yet, the song never feels derivative. Instead, it’s a cohesive and modern take on timeless themes—heartache, mental strain, and the looped conversations we have with ourselves when facing change. Nick’s vocals come through with striking clarity and warmth, simultaneously weary and hopeful. That emotional complexity becomes the beating pulse of “Every Time.”
NickGCherrydot has always written with emotional transparency, and “Every Time” is no exception. Born from real struggles—including his ongoing journey with bipolar disorder—the song doesn’t romanticize pain. It acknowledges it. And in doing so, it makes space for healing.
Lines like “Every time I try to hold on / it slips away like smoke” hit with a quiet power, speaking to anyone who’s tried to stay grounded during mental and emotional turbulence. There’s no overproduction to mask the message. Nick’s self-production keeps everything personal and honest—from the warm grit of his guitar tones to the slightly imperfect, but deeply expressive vocals.
What makes “Every Time” even more compelling is that it was fully created—produced, performed, and mastered—by Nick himself. That DIY spirit isn’t just impressive; it makes the listening experience feel more intimate. Every sonic decision is intentional, every layer of instrumentation deeply connected to his own emotional palette.
The harmonic depth in the song—layered acoustics, clean electric leads, and tasteful percussion—demonstrates Nick’s decades-long refinement as an artist. But it’s never overly polished. There’s a slight roughness around the edges, and that’s exactly where the soul of the song lives.
While the song is deeply personal, it never feels insular. In fact, “Every Time” carries a universal weight. Whether you’re reflecting in solitude, driving through the city at night, or just needing something real in your earbuds, this is music that shows up for you.
Nick himself says, “I want people to hear this and feel seen,” and that intent comes through in every measure. It’s not trying to be an anthem, but it becomes one in its own quiet way—an anthem for those who’ve felt stuck, confused, or on the edge of some inner reckoning.
With “Every Time,” NickGCherrydot delivers more than a single—he delivers a lived experience. It’s the kind of track that doesn’t scream for attention but slowly, surely gets under your skin and stays there. It resonates because it’s not trying to be perfect. It’s trying to be true—and it succeeds beautifully.
Whether you’re a longtime fan of Nick’s work or discovering his music for the first time, this song is an excellent entry point into his world. It’s real, it’s raw, and it’s crafted with care from the inside out.
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